01
On arrival
Introduce a guide, an offer, or a first action without hiding what the visitor came to see.
Contextual popups
A website popup that helps instead of interrupting.
Don't Leave helps you show a resource, an answer, or an offer based on what your visitor is doing — not the same message for everyone.
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CONTEXT: READING
A clear next step, at the right moment.
A simple experience for your visitors.
Open the guideYou are in the right place.
Here is the most useful guide to continue.
Understand the format
What is a website popup?
A website popup is a window that appears over a page to draw attention to one specific message: an offer, a resource, an answer, or a next step.
The problem is not the format. It is the timing. A popup shown to everyone, immediately, with the same message feels like an interruption. A contextual popup uses what the person just did to be genuinely useful.
The moments that matter
The right popup depends on the moment.
A visit is not a straight line. Prepare a message for the moments when a little help can move a decision forward.
02
After the scroll
Once someone has read part of your page, offer a useful resource or a logical next step.
03
During hesitation
Answer a question, add proof, or make the choice easier when someone is comparing options.
04
Before exit
When someone is about to leave, offer one relevant next step — not an automatic discount.
Another direction
A different action for every moment.
Scroll through the journey: the message evolves with what the visitor is doing.
On arrival01 / 03
On arrival
Present a resource or offer as soon as a visitor arrives with a clear intent.
During hesitation
Answer a question or add proof while your visitor is comparing their options.
Before exit
Offer one relevant next step when a visitor is about to leave the page.
Simple to set up
Create a website popup without rebuilding your site.
The important work is your message. The integration should stay lightweight.
Write the message
Start with a real intent: help someone choose, answer, explain, or convert.
Choose the trigger
Decide when the message becomes relevant: arrival, scroll, hesitation, or exit.
Add one line
Add the script to your site and keep your design, pages, and existing flow in place.
Learn from reactions
Follow views and clicks to improve the message instead of guessing.
What makes the difference
A useful popup respects the visit.
The goal is not to put a window in front of every visitor. It is to make a next step clearer when it becomes relevant.
One goal per message
A popup should help someone do one thing. The clearer the action, the easier the decision.
Context over noise
The same message does not have the same value on a home page, a pricing page, or an article.
A clear way out
The close button should be obvious, the message readable on mobile, and the frequency reasonable.
For any site with something to explain
A contextual popup for every journey.
The format adapts to your goal. The message changes, but the rule stays the same: help before you push.
SaaS and digital products
Guide a visitor toward a demo, a feature, a comparison, or the next step in their research.
E-commerce
Help someone choose with useful information about a product, delivery, returns, or an alternative.
Services and creators
Offer a resource, a booking, or an answer when interest is already there.
Keep exploring
Explore the other Don't Leave guides
Create a popup without coding
Methods, steps and settings for adding a useful popup.
Read the guideExit-intent popup
Offer one relevant next step before someone leaves.
Read the guideSaaS popup
Contextual messages for software and SaaS marketing sites.
Read the guideEcommerce popup
Help shoppers choose, compare and move forward.
Read the guideWordPress popup
Add a popup to WordPress without installing a plugin.
Read the guideShopify popup
Compare ways to add a popup to Shopify.
Read the guideFrequently asked questions
Before you add a popup to your site.
What is a website popup?
It is a window that appears over a page to present one specific message or action. With a contextual popup, the display depends on the visitor’s moment and behavior instead of showing everyone the same message.
How do I add a popup to my website?
With Don't Leave, you prepare the message and its trigger, then add a short line of code to your site. Your pages, design, and publishing tool stay in place.
Which trigger should I use for a popup?
Choose the moment that matches your goal: arrival to orient someone, scroll to extend a reading session, hesitation to reassure, or exit intent to offer one useful last step.
Do website popups work on mobile?
Yes, when they are designed for a small screen: short copy, readable content, an obvious close action, and an experience that does not block the page unnecessarily.
What is the difference between a contextual popup and an exit-intent popup?
Exit intent is one trigger among several. A contextual popup can also appear on arrival, after a scroll, or during hesitation — whenever the moment makes the message relevant.
Start simply
Every visit deserves a next step.
Start with one message. Build the rest from what your visitors actually do.
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