01
Wait for a real signal
Give visitors time to read, compare, or explore the page before offering one last action.
Exit intent
Exit-intent popups: offer a next step, not an interruption.
An exit-intent popup appears when a visitor seems ready to leave the page. The right message does not try to keep everyone: it helps the right person continue, find an answer, or come back later.
your-site.comExit-intent popup preview
Pricing pageFeatures Pricing FAQ
BEFORE YOU GO
Still comparing?
Here is the answer that may help you choose.
See the comparisonA question before you choose?
Compare both plans at a glance.
Understand the trigger
What is an exit-intent popup?
An exit-intent popup is a message triggered when a signal suggests that a visitor is about to leave a page. On desktop, that signal is often the cursor moving toward the upper area of the browser.
The trigger comes at the end of a visit, but its job is not to force someone back. It is a chance to offer one relevant action: answer an objection, recommend a resource, offer a demo, or give someone an easy way to return later.
Context before pressure
An effective exit-intent popup starts with context.
The movement toward the exit does not tell you why someone is leaving. Your message should start from the page and the question they were likely trying to solve.
02
Stay relevant to the page
A pricing objection calls for a pricing answer. An article deserves a resource connected to what was read.
03
Give one clear option
One short promise and one clear button beat a second menu placed over the page.
04
Respect the no
The close action should be obvious, and the message should not return without a reason on every new page.
Messages worth a click
What should you offer in an exit-intent popup?
A discount is only one option. In many cases, an answer or a resource helps more than an automatic offer.
Pricing page
Still comparing?
Help visitors understand the difference between two plans or answer the most common objection.
See the comparisonArticle or guide
Want to go further?
Offer a resource directly connected to what was read, not a generic newsletter signup.
Continue readingSaaS product
Not ready to try it?
Offer a demo, a preview, or an answer before asking for a commitment.
See how it worksProduct page
A question before you go?
Highlight delivery, returns, or help choosing before reaching for a discount code.
Read the detailsDesktop and mobile
On mobile, exit intent needs a different approach.
There is no cursor to track on a phone. Solutions therefore use other signals — going back, scrolling up quickly, inactivity, or time spent — with different levels of confidence.
Do not simply copy the desktop popup. On a small screen, keep the message short, offer one action, and make closing obvious. When a signal is uncertain, a scroll- or time-based trigger may be more honest than pretending to know someone is leaving.
Keep SEO in mind
An exit-intent popup can stay discreet. The bigger risk is an interstitial that hides the content as soon as someone arrives.
See Google’s recommendationsPlan a mobile alternative
Choose a moment that matches touch behavior instead of recreating a mouse movement.
Limit the surface area
Keep part of the content visible and avoid turning a final suggestion into a blocked page.
Make closing obvious
Visitors should be able to continue reading without searching for a way to dismiss the message.
With Don't Leave
Turn the last moment into a next step.
A good exit-intent popup starts before the trigger: with the page you choose, the question you anticipate, and the action you offer.
Choose the page
Pricing, article, product, or landing page: start where an answer can genuinely help.
Write the answer
Use one short promise and one action, without trying to recover the entire visit.
Define the trigger
Choose the exit moment and plan a different experience if the visitor is on mobile.
Measure instead of guessing
Watch views and clicks to learn whether your message helps the next visit.
Keep exploring
Explore the other Don't Leave guides
Website popup
Understand contextual popups and choose the right moment.
Read the guideEcommerce popup
Help shoppers choose, compare and move forward.
Read the guideSaaS popup
Contextual messages for software and SaaS marketing sites.
Read the guideCreate a popup without coding
Methods, steps and settings for adding a useful popup.
Read the guideFrequently asked questions
Before you create an exit-intent popup.
What exactly is an exit-intent popup?
It is a popup triggered when a signal suggests that a visitor is about to leave a page. It is also called an exit popup or exit-intent message.
Do exit-intent popups work on mobile?
There is no cursor movement to track on mobile. You need another signal, such as scrolling back up, a delay, or a back action, and a lighter message for a smaller screen.
What should I put in an exit-intent popup?
Start with the question the page probably leaves unanswered. Then offer an answer, resource, comparison, demo, or offer that is genuinely connected to it.
Do I always need to offer a discount?
No. A discount may make sense on a product page or cart, but an answer, guide, demo, or return policy can be more relevant depending on the context.
What is the difference from a regular popup?
A regular popup can appear on arrival, after a delay, on scroll, or on click. Exit intent is simply one trigger that waits for a signal of departure before showing the message.
The last moment matters
Leaving is not always a no.
Sometimes, someone is only missing an answer, a resource, or a clear next step.
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